Potion shops (synonyms: apothecary’s; example toponyms: Witch Hazel’s Potion Emporium) are shops often found in game-oriented fantasy worlds where players can buy or purchase potions or gain quests relating to procuring recipes or ingredients. Potion shops may also be the location of a healer. They may be found in town. The potions sold may be health, stamina, mana, antidote, transformation, or other potions. Potions may have real effects, or may be fakes. These buildings may contain spell books, cauldrons, herbs & other potion components, and other items. They may be home to witches, wizards, potion masters, snake oil salesmen, or apothecaries.

When designing potion shops first consider what is possible using a potion. As with all magical items, their existence will alter how the world functions. Also consider the role of the potion shop in the local society. The establishment (and owner) may be a respected member of the community or may be ostracized.